The conceptual development requires the project manager to:
- Understand the expectations that the organization has for the project.
- Address the need for the project
- Identify who among senior managers has a major interest in the project; which other stakeholders might be counted on for project support
- Determine if anything about the project is atypical; what are the constraints in terms of expectations, budgets, timelines, client requirements ect
- A clear understanding of the project objectives, needed resources, timelines and deliverables.
- The statement of work (SOW); see below.
Statement of Work (SOW)
A SOW is a detailed narrative description of the work required for a project
Effective SOWs contain
- Introduction and background; includes the description and scope
- Approach- methodology, scope changes, milestones
- Resource requirements
- Potential risks and concerns
- Acceptance criteria
- Time and costs
- Potential problems