Strategic Alliances

Strategic Alliances

 

Strategic alliances in a supply sense represent special arrangements with key suppliers that make a difference to both buyer and seller and attempt to seek sustainable competitive advantage.  Strategic alliances are often technology based and require substantial investment of both buyer and seller to achieve major market breakthroughs.  As cornerstones of corporate strategy, these alliances are of major concern to top management and reinforce the perspective that suppliers and supplier relationships are of strategic concern to any organization.